Brand Spotlight Series May 02, 2025

The Absorption Company: How They Are Revolutionizing Nutrient Delivery

Written By Sarah Ogle

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Absorption

“Using proprietary, game-changing technology and ingredients in their most bioavailable form, we create comprehensive supplements with up to 500% more absorption—providing solutions you can actually feel.”
-The Absorption Company


Are all supplements built the same? The answer is a resounding no. Due to lack of regulation in the supplement industry, the claims on the label may not match the ingredients there within. Certainly in strength, potency, and quality. That’s where sourcing quality supplement lines that 3rd Party Test for accuracy and purity come in. You want a supplement line with a reputation for quality that precedes you testing out a new supplement. (Fun fact: We do the investigating for you here at Haskill Creek!)

Beyond what’s in a supplement, lies the secondary issue of how much of it your body can actually absorb. That’s where The Absorption Company difference comes in. They’re changing the game on bioavailability, breaking records on delivering the most potent and absorbable version of each nutrient. Some are water-soluble, some are fat-soluble and each require different delivery systems for optimal absorption.

Absorption and Bioavailability 101

The journey a nutrient from our diet or a supplement takes begins the moment it enters our mouth. Nutrient absorption is affected by the form of the nutrient- whether it is water-soluble vs. fat soluble. As well as the terrain of the journey- the landscape varies depending on the health of our intestinal lining, and factors like interactions with other medications, and heavy alcohol use. Pre-existing health conditions, inflammation, and age can factor into how rough or inhospitable a terrain is for nutrient absorption. Water-soluble nutrients better match the terrain of our intestines and need less science to absorb properly. [1] Whereas, fat-soluble vitamins are better absorbed taken with food containing healthy fats or in a liposomal form.[2] (More on that further down)


Bioavailability is defined as the extent that a bioactive/nutrient is released from its matrix (food or supplement) into the gastrointestinal tract, becoming available for absorption. [3] How much is available for absorption and introduced into the terrain? Nutrient absorption and bioavailability are like a handshake for how effective a delivery system is into our bodies. 🤝


Understanding Nanotechnology and Liposomal Delivery

Liposomal technology is an innovative method of nutrient delivery that increases successful delivery (of both water and fat-soluble nutrients) through the acidic wastelands of the GI tract. It works by “encapsulating active ingredients within a lipid bilayer, this revolutionary approach to supplementation ensures that nutrients are absorbed at a much higher rate than traditional methods, leading to greater bioavailability, stability, and overall efficacy.” [4] Think of it like a protective bubble around the nutrient, ensuring safe passage with improved delivery success.

Combined with Nanotechnology, which involves miniature forms of nutrients that deliver bioactive compounds more effectively and to specific areas of the body. [5]

Introducing Capsoil® Technology

Finally, The Absorption Company utilizes Capsoil® Technology, which is a patented nanotechnology that improves upon traditional lipid nanotechnology and transforms both water-soluble and fat-soluble bioactives into their most bioavailable forms. These can then be dried into a water-soluble powder, designed to provide enhanced stability during digestion. Thus, the end-product of The Absorption Company’s four signature products! Chock full of highly-studied bioactives in their most potent forms to address common pain points of: sleep, calm, energy, and recovery.

Come into Haskill Creek to experience The Absorption Company difference yourself. To learn more visit www.absorbmore.com

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