A Rose by Any Other Name

When we looked into carrying Rōz, (pronounced “rose”) as an addition to our clean haircare lineup and discovered they checked all the boxes- we were tickled pink. Their dedication to sustainable practices, ingredient transparency- and walking the delicate line of ‘clean fragrance’ had us spellbound. In addition to adhering to the Credo Clean Standard and EU regulations, Rōz also developed their own clean standard that “strikes a balance between powerful formulas and conscious ingredient selection.” Founded by celebrity hairstylist Mara Roszak, Rōz Haircare is where luxury and clean performance intersect.

Clean Fragrance, you say?

It can be said that the term “fragrance” is almost always a slippery slope in the clean beauty realm. A slippery, deceptive, often green-washed slope. Having no regulation on the term and the “proprietary ingredients” there within (which often has 25 ingredients or more)- it’s almost entirely up to the integrity of the company and their standards. This is determined by how conscientious and investigative they are, unpacking the ingredients often within fragrance ingredients. 

So when I probed into Roz’s ingredients and use of fragrance, I was pleased to see straight-forward answers that nodded into the “we have nothing to hide” direction. You want a company to be proud of their ingredients, of their practices, through and through. That shines through in the language they use and how transparent they are.

Rōz understands the importance of “safety profiles” of a fragrance ingredient vs. if it’s slapped with the unregulated title of natural or synthetic. For those that can tolerate synthetic fragrance, and dare I say even enjoy it- this is good news. In the market today, there is such a thing as a “safe synthetic”, or certainly a considerably “safer synthetic”. Rōz adheres to IFRA (International Fragrance Association) Standards, keeps concentrations under 1% to reduce allergic reactions, and says no to musks and phthalates along with their endocrine-disrupting properties.

The Aerosol Problem

Another problem-solution area that Rōz shines bright, is in the development of a hair product design that would normally use a traditional aerosol spray. Aerosols, like hair spray and the like- are full of LPG propellants (liquified petroleum gas)- that are a highly flammable mixture of hydrocarbon gasses like butane and propane. These can damage the ozone layer, emit VOCs (volatile organic compounds) and damage your health. Instead, Rōz utilizes a nifty ‘Nitrogen-Propelled Eco Aerosol”. Nitrogen is an inert gas alternative that is a naturally-occurring element.

The Final Rose

The final impressive persuader of the Rōz Haircare line, is their commitment to improvement and change as new science becomes available. Because this is a quickly changing arena, and it can be said to never trust anyone that claims to know everything- this is a win-win. We're excited to introduce Rōz Haircare as a new offering in our curated collection.

Let's dive into their Healthy Hair Kit, which features four of their highly-popular products, creating a routine that will upgrade any hair care ritual.

1. Willow Glen Treatment Oil- A pre-wash hydrating treatment. This non-greasy formula is made with 6 active botanical oils- like sesame, jojoba, and macadamia to repair, condition, enhance shine, and help hydrate dry scalp + from roots to ends.

2. Foundation Shampoo- Suitable for all hair types and textures- this foundational shampoo lathers beautifully, using clean, coconut-based surfactants to gently remove build-up. Featuring powerful botanics such as grape extract, ginger root, frankincense, and nourishing walnut oil.

3. Foundation Conditioner- The perfect formulaic companion to the Foundation Shampoo. This balanced conditioner is rich with peptides and ceramides, producing deeply hydrating and smoothing results.

4. Santa Lucia Styling Oil- Finish the routine, with this multi-tasking styling oil. It smooths frizz, adds lustrous natural shine, and protects against heat-styling humidity. Made with 5 nourishing plant-based oils and extracts, like sunflower and jojoba- while jasmine and bergamot oils leave garden-hued aromatics.

Visit www.rozhair.com to learn more, and see our full selection of Rōz products at our downtown location.