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Author: Carrie Chisholm

Carrie Chisholm is co-owner of Haskill Creek and owner/Lead Designer of Mixture Design. She is always exploring and having fun discovering new products and lifestyle changes that help her lead a cleaner and more fulfilled life.

Fear-Based

Why Fear Based Marketing Is OUT

Do you ever feel like everywhere you turn, someone is telling you, on some channel, that everything you’re doing in your life is wrong?  Whether it's social media, podcasts or the news, we’re constantly bombarded with messages that we're poisoning ourselves, harming our kids in some way, or outright destroying the planet. It’s tiring to say the least. 

But here’s the thing that really gets me. Just as you start to feel really bad about yourself, the solution magically appears, often from the very person who was scaring the sh*t out of us in the first place! “Just buy this product or follow this 20-step program, and you will be saved, your kids will thrive, and the planet will last forever! Don’t worry, you can trust me, I’m a professional!”. 

To be clear, I’m not saying there aren’t some scary issues in the world—there are plenty of alarming things happening in our food system, the environment, and with the products we use. And quite honestly, some of these concerns warrant a blunt P.S.A. But from everything I’ve been seeing lately—especeially on social media—these scare-to-care tactics are getting out of hand.

The marketing world even has a name for this approach: “fear appeals”—a strategy that exaggerates, skews, or omits facts to fit a company’s or influencer’s narrative. Since starting Haskill Creek, the whole team has become more acutely aware of these tactics. So in this post, I want to give you the lay of the land, show you how to spot red flags, and share how we’re (as one small store in Montana) taking a different approach to health & wellness.

Then, maybe, just maybe, we can all sleep a little better at night. Ready? Let’s dive in… 

What Is Fear Appeal Marketing?

Marketing thrives on emotions—whether it’s nostalgia, social validation, or fear. Fear appeals work differently because instead of inspiring or reassuring, they make us feel like we have no choice but to act.  It triggers emotions like anxiety, urgency, or concern, pushing consumers to take immediate action—whether it's buying a product, avoiding a risk, or changing behavior.

While fear-based messaging can be effective—think public health campaigns warning about smoking—it often backfires in commercial marketing:

Have you been feeling any of these lately? I definitely have. With fear-based marketing becoming more prevalent, it’s important to recognize when brands are using these tactics to manipulate rather than inform—so how can you tell the difference?

How to Spot Red Flags in Fear-Based Marketing

This might sound like a stretch, but stay with me—fear based marketing tactics reminds me of one of my favorite shows of all time,  Law & Order.

If you’ve watched as many episodes as I have (I can’t decide if I like the original or SVU better!), you start recognizing the show’s formula: A suspect appears way too early, someone reacts too dramatically, or a character conveniently inserts themselves into the case. The real criminal is never the obvious choice.

Fear-based marketing works the same way. Brands use misdirection—turning everyday ingredients into villains while conveniently offering their “safe” alternative. But just like a seasoned Law & Order fan sees through plot twists, you can learn to spot the red flags in fear-based marketing campaigns too.

Here are three major clues that something might not be as scary—or as urgent—as it seems:

Clue #1: Overblown Risks & Everyday Villains

Some brands turn small risks into catastrophic threats, making normal behaviors seem dangerous.

Example: The demonization of seed oils, where influencers make statements like “Seed Oils Are Ruining Your Life!” or “Seed Oils Are Pure Poison!”

Before you start worrying about every micro-dose of seed oil you may be consuming, ask yourself this:

Takeaway: Scary headlines don’t always tell the full story. If it feels like it’s extreme, do a little digging, look at the research, and make informed choices based on facts, not fear. Just remain wary of any influencer that is calling them the devil, then trying to upsell you on their non-seed oil brand. 

Note: Be on the lookout for our take on seed oils in coming weeks!

Clue #2: Scary Stats Without Context

Some brands or influencers throw out shocking statistics—but leave out crucial details.

Example: Dr. Mark Hyman’s Instagram post on lead in protein powders. His messaging might make you want to toss all your protein powder immediately—but before panicking, consider:

And wait a second—first, he says to avoid protein powders, but then he recommends certain brands that are supposedly better than the others (and that he profits from)?

Takeaway: Fear-driven stats without full context can mislead consumers into overreacting. Dr. Mark Hyman says a lot of smart and helpful stuff on the internet. But remember, he’s a content creator always searching for the next best post. That means that at least 20% of what he (and others like him) put out there is likely exaggerated. 

Note: Check out our post analyzing this protein powder report here. 

Clue #3: Fear-Driven Marketing & False Exclusivity

Some brands imply that only their product is safe, making you feel like you have no alternative.

Example: Pure Woven’s Instagram Post claiming that all synthetic workout clothes expose you to 22x the safe BPA levels—so, of course, their brand is the only “safe” choice.

Before tossing all your activewear and stocking up on Pure Woven, ask yourself:

Takeaway: What’s that quote about stats…? “You can make statistics say anything”. This might be the case here. It’s hard to tell. But, here’s what we do know: brands that use fear to sell their own product typically oversimplify complex issues just to make their product seem like the only healthy solution. Be skeptical, ask questions, and make informed choices!

Note: Be on the lookout for our take on the workout clothing concern in coming weeks!

The Haskill Creek Approach: Transparency, Education and Balance Over Fear

We believe in facts, not fear. And we see it all day long, marketing departments exaggerating risks to push their "clean" alternatives, leaving consumers feeling anxious rather than informed. At Haskill Creek, we’re trying to take a different approach—offering clear, research backed decisions so you can make choices that align with your values, not panic-driven trends.

No one is perfect, and in the world we live in, it’s actually impossible to eliminate all risks and toxins.  Instead of stressing, pick your battles and choose what’s important to you. One small change, like swapping out a plastic water bottle, buying mold-free coffee, or using cleaner laundry or dishwasher detergent, is a great step in the right direction

Take, for example, The Clean Label Project’s study on protein powders. While it claims to have found concerning levels of heavy metals, we didn’t jump on the social media bandwagon and start blasting our followers. Instead, we analyzed the findings critically—reviewing the details of the study, researched other scientific view points and provided, what we believe is an objective analysis of the facts. 

Whether it’s silicone in skincare or phthalates in consumer goods, we don’t just label ingredients as bad or good. We break down what they are, where they’re found, and what the science really says—so you can decide for yourself!

Are We Being Contradictory?

You might be thinking, Isn’t this whole article a bit contradictory since Haskill Creek is a store that sells health and wellness products? Fair question. Let’s address it head-on.

Yes, we sell products we believe are better choices—but here’s the difference:

We research everything we sell to ensure it aligns with our values and ingredient checks. We’re trying to make curation our superpower, so we can do 90% of the work for you. Then let you decide from there. Do we think the products we sell are great options? Absolutely. Do we think they’re the only options? Absolutely not. 

And we don’t always get it right. And this is important to admit. But we’re committed to learning, evolving, and making informed updates as new information emerges. If you ever have concerns about a product we carry—or discover something that fits our mission—we want to hear from you. We’ll always give it a second look to reevaluate if it's the right product for our store. 

Because wellness isn’t about fear—it’s about empowerment, education, and balance. And that’s exactly what we stand for at Haskill Creek.

CLP

Should You Be Worried About Protein Powder? Let’s Take a Closer Look

When you grab a protein powder off the shelf, you probably assume it’s safe, pure, and good for your body—but should you?

A recent post by Dr. Mark Hyman, a trusted health expert and influencer, set off alarm bells, urging consumers to stop using protein powders based on a new report citing concerns about lead, cadmium, and other contaminants in certain products.

Like any well-crafted fear-based marketing tactic, my initial reaction was panic. At Haskill Creek, we sell protein powder and have done our research—but what if we missed something? Instead of spiraling, I took a step back.

I’m tired of fear-mongering, so I asked myself: What report is he referencing, and what does it actually say?

A little digging led me to the  Clean Label Project (CLP)—a nonprofit focused on uncovering hidden risks in consumer products. Their The 2024-25 Protein Powder Category Report had everyone talking.

What’s in This Post?

If you rely on protein powder, this report might not be as alarming as it seems!

👉 Curious why heavy metals like lead and cadmium are a concern? A quick breakdown is at the end of this post.

What is the Clean Label Project?

The Clean Label Project (CLP) is a nonprofit watchdog organization that tests consumer products for heavy metals, plasticizers, and pesticide residues, filling gaps where federal regulations may fall short. 

Brands can voluntarily submit products for CLP certifications by paying for independent chemical screening. Those that pass receive a CLP Certification or Award, helping them stand out in the market.

Beyond certifications, CLP conducts independent research across various categories, including CBD, baby food, and protein powders. Their 2024-25 study follows up on their 2018 research, revealing new concerns in the industry.

👉 Regardless of any flaws in this study, groups like CLP are essential for consumer awareness in an industry that isn’t always transparent.

Summary Of The 2024-25 Report

Data Set: According to their report, this is the most extensive study they have conducted to date. 

Key Findings Summary

Yikes!  There is clearly a gap between consumer expectations of “health” products and the hidden risks that may be present in many of them.

Each of these points raises big questions about our food system—ones that go far beyond this post!   But, what I can do is offer a realistic, optimistic take that empowers you to make informed choices about protein powders.

What This Study Tells Us—and What It Doesn’t

The Good: Whenever a reputable testing agency conducts a study of this scale, there are clear benefits, including:

The Limitations:  The report highlights concerns but is lacking in a few key areas:

The study raises valid concerns, but without clear risk assessments or transparent testing methods, it’s hard to gauge actual health risks. Instead of fearing all protein powders, let’s look at the bigger picture.

A Positive Spin, The Consumer Market and How to Protect Yourself

Yes, the study found that 47% of protein powders tested exceeded California’s Prop 65 toxic metal limits. But that also means 53% did not—which is a big deal! That’s about 85 products that met the strictest standards in the country. And this study didn’t even test all brands—there are at least 32 more protein powders that could be clean.

So, if you’re looking for a safe protein powder, you’ve got plenty of choices!

Trends, Demand, and the Downside of a Booming Market

Whenever a health trend takes off, companies rush in to claim their piece of the market. The U.S. protein powder industry is now valued at around $9.6B! This has been fueled by the rise of the fitness culture and the general push for high-protein diets. With that comes innovation—but also shortcuts.

When a category becomes wildly profitable, not every brand entering the space has the same commitment to quality. Some companies will invest in rigorous testing and sourcing, while others will cut corners, using lower-quality ingredients, questionable manufacturing processes, or misleading marketing claims.

This is why studies like CLP’s exist—to call attention to potential issues. But instead of assuming all protein powders are dangerous, a better approach is learning how to separate the good from the bad.

How to Choose a Quality Protein Powder

Below are some key data points to look for. Most of these are either on the label or a brand’s website! Companies that put in the effort and money to get certifications and testing are going to make it obvious for you to see.  If not? You can email the company if you really are keen on a certain brand. If they don’t respond or give you a vague answer, move on. 

1. Reputable Certifications: 

2. Third-Party Testing: 

3. GMP Certification:

Good Manufacturing Practices (GMP) outlines strict standards for cleanliness, ingredient sourcing, and batch testing.

4. High-Quality Ingredients

5. Price: A Clue, Not a Guarantee

Final Takeaway: Be an Informed Consumer

Instead of fearing all protein powders, use this report as a reminder to read labels, look for testing, and choose brands that prioritize quality. You don’t have to spend a fortune—just know what to look for.

Our Top Picks (Sold at Haskill Creek* 😁)

*We provide links to products for informational purposes. We do not collect a commission for any sales you make directly with the company. In other words, your support by shopping at Haskill Creek is greatly appreciated!

👉 Click Here for a list of Protein Powders of other protein powders that screen for heavy metals other contaminants. 

Additional Context: Why Are Heavy Metals Like Lead and Cadmium a Concern?

Heavy metals like lead and cadmium can build up in the body over time and may cause serious health issues. Lead is known to affect brain development, the nervous system, and cardiovascular health, even at low levels. Cadmium is toxic to the kidneys and bones and has been linked to an increased risk of certain cancers. These metals are persistent in the environment and can enter the food supply through soil, water, and industrial pollution. Long-term exposure, even in small amounts, can contribute to chronic health problems.(🔗,🔗)

Protein

PROTEIN POWDER OPTIONS

Our Top Picks (Sold at Haskill Creek* 😁)

*We provide links to products for informational purposes. We do not collect a commission for any sales you make directly with the company. In other words, your support by shopping at Haskill Creek is greatly appreciated!

Other Options* 

*Not endorsed by Haskill, but a few others that come up as “free from heavy metals”

Whey Proteins Powders

Plant Based Protein Powders

NEW: The Clean Label Project listened to feedback and while they didn’t post the results of all the products they tested, they did provide a list of a few that tested below Prop 65 for heavy metal contaminants.  It is IMPORTANT to note, that doesn’t mean these are the best option for you, due to other ingredients that they may contain.

Dimethicone

Ingredient Curious: Dimethicone

If you're reading this and missed our first post Curious About Ingredients-Phthalates, you probably care—or are at least curious—about the ingredients in your everyday products. Not all ingredients are created equal, and let’s be honest, decoding labels isn’t always easy. Before starting Haskill Creek (and, really, this blog), I couldn’t confidently explain why some ingredients are great and others are best avoided.

So, we’re breaking it down. Each post in this series will spotlight a different ingredient—what it is, what it does, and whether it’s a friend or foe. I’ll be your guide, with research-backed insights from the Haskill Creek team. Got an ingredient you’re wondering about? Email us at Hello@haskillcreek, and I’ll dig into it!

Dimethicone (Safe With Caution)

What is Dimethicone? Dimethicone is a type of silicone* known for its ability to make things feel smooth and silky.(🔗) 

Various Names for Dimethicone Dimethicone can be tricky to spot because it’s often listed under different names of the same silicone-based ingredient on ingredient labels. Here are a few to watch for:

Benefits: Think of it like a raincoat for your skin and hair. It’s a protective barrier that keeps moisture locked in and environmental elements (e.g. pollution, UV damage, heat) out. This is why it’s popular in products like moisturizers, conditioners, and even some makeup. 

Why Safe With Caution?  Dimethicone is considered non-toxic because it unlikely to get absorbed into the skin because of it’s large molecule size.(🔗) Most over-the-counter products contain less than 15% Dimethicone, which is far below the global safety limit of 1-30%.(🔗) 

However, there are a few things to be aware:  

Haskill’s Position:  We recognize that Dimethicone is considered safe by regulatory bodies and dermatologists, and it plays a role in many skincare formulas.  However, we also value transparency and sustainability—and we know some of you prefer to avoid it.

If you want to know which of our products have Dimethicone in them, please don’t hesitate to ask a member of our staff.

*Silicone is a man-made material made from silicon (a natural element found in sand) combined with oxygen and other chemicals. It’s flexible, water-resistant, and long-lasting, which is why it’s used in things like hair products, skincare, and even medical devices.(🔗)

Full Ingredient List Here

Resolutions

“Discover how to stick to your 2025 resolutions with tips on reading, learning new skills, and winter exercise—all with a Montana twist!”

The last three top New Year's resolutions people often aim for are to read more, learn something new, and exercise more. At their core, these goals share a common theme: prioritizing oneself. Not only are they great for the mind and body, but when approached in the right way, they can also be genuinely enjoyable! I’ll even go as far as to say, for you multitaskers, you could tackle all three at once. Talk about efficient self-care time—haha!

Let me be real for a moment: writing this article is as much a reminder for me as it is for you. In 2024, I set these same goals for myself. I spent a lot of time thinking, planning, and buying things to “set myself up for success,” only to not follow through. Moving into 2025, I’ve decided to look at those efforts not as failures or wasted money but as stepping stones. They’ve brought me closer to a point where I can not only follow through but also truly enjoy the process!

What Prioritizing Oneself Means

Prioritizing oneself means making your well-being—physical, mental, and emotional—a priority. You’ve probably heard the saying, “You can’t pour from an empty cup. Take care of yourself first.” And it’s true! Prioritizing yourself isn’t selfish—it’s a form of self-respect that allows you to live the life you want and better support those around you.

From personal experience, I notice a tangible shift in my mood and behavior when I take time to do things I enjoy, learn something new, or focus on my health. I go from feeling pessimistic to optimistic, and I know I’m much more enjoyable to be around when I’m happy and fulfilled. Self-prioritization isn’t just about feeling better—it’s about being better for yourself and the people who matter most.

Okay, now that the deep thoughts are covered… let’s move onto the fun part. Let’s do something!

Reading

Resolution Read More: Your opening to a world of creativity

“Read more" is one of those resolutions that sounds a bit unexciting yet holds endless possibilities! And let’s be clear: reading doesn’t just mean burying your nose in a novel (although that’s a great option). It can be anything—books, magazines, blogs, or even audiobooks and podcasts if you prefer listening. Whether you’re diving into a page-turning thriller, skimming a glossy travel magazine, or letting an audiobook guide you through your commute, every bit of reading helps expand your perspective and spark new ideas.

Reading is not only enjoyable—it’s scientifically good for you! Research (🔗) shows that reading, even as little as 6 minutes a day, can:

Don’t have time to sit down with a book? No problem—pop in some earbuds and let a podcast or audiobook keep you company while you drive, cook, or work out. Want to keep it light? A few minutes flipping through an article on your phone during lunch counts too! Reading doesn’t have to feel like a chore; it’s about finding formats and topics that excite you.

And here’s the exciting part: what you read could lead you to your next resolution. Maybe that cookbook inspires you to try a new cuisine, or a podcast on home design gets you started on DIY projects. Even a fantasy novel might spark curiosity about mythology or history. Reading not only enriches your mind—it can plant the seeds for learning a new skill or hobby. So grab a book, hit play on that podcast, or scroll through that article—your next adventure might be waiting on the next page (or track)!

Combine reading with mingling!  Colette and I started a book club last year and would love for you to join! Check out info here!  

You can also check out staff favorites if you are looking for a bit of inspiration! 

Carrie's

Resolution: Learn a New Skill or Hobby – It Will Seriously Change Your Life!

Did that book, podcast, or magazine you finally dove into spark your creativity, or are you still waiting for inspiration to strike? No worries, either way! Learning a new skill or hobby is one of my favorite resolutions—it’s full of potential and possibility. Personally, the nerd in me loves the thrill of learning, and yes, I have grand ambitions of becoming the next Martha Stewart. #CraftingWithCarrie (not a thing yet, but maybe one day!).

Why Learning Something New is Life-Changing

Ideas for New Skills or Hobbies

Click Here to see our locals list of places that might spark your new life passion!

What If You’re Not Good At It?

Trust me, I get it. Self-doubt is part of the process. But here’s the thing: even if your first attempt doesn’t stick, it might lead you to something that will. Trying new things opens doors you didn’t know existed—and sometimes, it’s the journey, not the destination, that changes your life.

Take the leap, pick up that paintbrush, sign up for that class, or finally learn how to make sourdough bread. It doesn’t matter if you’re 25, 45, or 75. Who knows? You might just discover your new passion—and become healthier and happier along the way!

Winter

Resolution: Exercise More – The Essential That Always Seems Hard to Do

Ah, "exercise more"—the resolution that somehow manages to feel both totally necessary and impossibly daunting at the same time. If this resolution is on your list, I’d bet that, like me, prioritizing exercise isn’t exactly at the top of your to-do list—despite knowing how important it is. I used to think that if I wasn’t hitting the gym or doing a structured workout class, all the running around I did in daily life didn’t “count” as exercise. But here’s what I’ve come to realize: exercising more doesn’t mean you have to become a gym rat or spend hours sweating it out on a treadmill. It’s about finding simple, enjoyable ways to move your body more often.

Living in Montana gives us a unique opportunity to embrace exercise in a way that fits naturally with our stunning outdoor surroundings—even in the winter. Here’s why it’s worth braving the cold:

The Benefits of Movement (Even in the Winter!)
Simple Ways to Get Moving This Winter

The key is to keep it fun and realistic. Movement is movement—even small efforts add up over time. Breaking it into smaller chunks, like three 10-minute walks a day, works just as well as a longer session.

The key is to shift your mindset: exercise doesn’t have to be extreme or time-consuming to count. Focus on activities you enjoy and weave them into your daily routine. Your body, mind, and mood will thank you—and who knows? You might even start looking forward to it!

Click Here to see a list of some of our favorite places to get exercise locally!

Let us know how your resolutions are coming along and stop in Haskill and say hi!  If there is anything we can do to help you be your best self, don’t hesitate to ask!

If you missed part 1 & 2 of our New Year’s Resolutions Series, check them out below!

Mingle Project

Conscious Consumption

Phthalate

If you’re reading this, it’s safe to say you care—or are at least curious—about the ingredients in the products you consume, put on your body, or use in your home. You probably already know that not all ingredients are created equal. Some are widely accepted as “safe,” while others fall squarely into the “toxic” category.

Here’s the thing: before starting Haskill Creek (and let me be honest, not really until starting this blog), I couldn’t confidently explain what many of these ingredients actually are. Sure, I could throw out labels like “phthalates—bad” or “potassium sorbate—good,” but ask me why? Crickets.

For instance:

Okay, great. But…what are they? Why do we like some and avoid others?

This post—and the series to follow—is my ongoing attempt to make sense of it all. While I’ll be your main guide, I’ll also be getting a little help from our amazing Haskill Creek team to ensure the research is thorough and the facts are solid. Together, we’ll break down a different ingredient each week—what it is, what it does, and why it’s either a friend or foe.

Got an ingredient you’re curious about? I’d love to hear from you! Drop us an email at Hello@haskillcreek, and I’ll do the research and share what I find. Let’s tackle the world of ingredients together, one label at a time.

THE LIST

Phthalates  (Considered Toxic)

There are a number of ways that phthalates can potentially enter your body:

Carries

Full Ingredient List Here

Top

As the sun sets in 2024, it’s time to uncork the bubbly and toast a year of unforgettable moments and many memories to come!

The team at Haskill Creek had a whirlwind of a year packed with community spirit, a few gnome-related surprises and a healthy dose of figuring things out on the fly. 

Here’s a look back at our biggest moments from 2024 — the wins, the laughs, and the heartfelt moments that made us pause, reflect, and celebrate!

Looking forward to what 2025 will bring!

Fav


8. Bringing Community to our Downtown store

When we imagined activating our downtown store, we envisioned vibrant events, laughter filling the air, and meaningful connections taking shape. Spoiler alert: reality didn’t disappoint! From workshops and expert advice on-site to lively shopping events, downtown has become our go-to space for bringing the community together for self-care and fun.

Remember Savannah from Forge and Floral, who showed us how to channel our creativity with wreath and holiday centerpiece creations? And we always love when Julie Westdal, our in-house esthetician, joins us to share her wealth of knowledge on skincare and makeup. Who could forget Busy Bee setting up shop with vitamin shots, IV therapy, and impromptu health advice? Finally, we’ve cherished hosting some of our favorite local brands like Megan from Alpine Gold and the team from Farm Fueled Greens, who shared their incredible products and stories with our customers. It’s been an amazing year of community partnerships, and we can’t wait to continue the momentum into 2025!

Favs

7. Voerman Vibes

Summer events at our Voerman store are ones for the memory book. From bocce ball tournaments and movie nights to spending many a Wednesday night or Sunday morning hanging out with family and friends, we loved bringing the community together to share good food, great music, and lots of laughs. Having a place where our kids could run free while we caught up with friends made showing up a weekly part of our routine.

Who can forget the mouthwatering burgers served up by Hellroaring or the flavor-packed bowls from Indah Sushi? Getting our kids to try peroshkis from The Peroshki Palace or Brazilian BBQ from Copacabana Grill AND ask for seconds was truly a monumental moment for expanding their limited taste palate!

All this food and laughter, paired with great live music from local talents like Mike Murray and Ella Stallion, perfectly rounded out the endless summer vibes. We can’t finish without a shoutout to Todd Cowart, one of our favorite local musicians, for his energy, talent for crushing audience requests, and definitely saving us when we needed a last-minute fill-in. These events became the unofficial meeting ground for all the best people — including you. Thank you for bringing the energy, the laughs, and the appetites.

Favos

6. Gnome Sweet Gnome: Holiday Window Champs

File this under “Things We Didn’t Expect to Be Great At”: holiday window displays. Winning the Whitefish Chamber’s 2024 contest felt like Christmas morning — literally. Our gnome minions brought their A-game, proving that talent can be wrapped up in tiny felt hats. Who knew decorating could spark this much joy?

FV

5. The “Haskill Lately” Newsletter Debut

Colette and Carrie have had way more fun than they expected launching our first ever “Haskill Lately” newsletter.  Created as a way to connect more deeply with our customers, they love sharing insider tips, heartfelt stories, or a good laugh.  This newsletter became our little digital hug to the Haskill Creek family. Spoiler alert: there’s more to come.

Andis

4. A New Addition to the Haskill Family

We’ve said it before, and we’ll say it again: family is everything. This year, we were overjoyed to welcome Andi’s adorable son, Silas, into the world. Cue the happy tears, baby snuggles, and a collective, “Aww!” Silas, we’re pretty sure you’ve already won the title of “Cutest Haskill Member.”

FAVS

3. Cheers to 3,514 Customers!

Opening our doors to over 3,500 unique customers this year felt nothing short of magical. Every visit, every smile, and every shared story reminded us why we started this journey. You made our downtown store come alive, and for that, we’re endlessly grateful. Your patience with our occasional ‘new store’ hiccups made us truly appreciate your grace and support! With lots of lessons learned and inspiring ideas, we are excited to up-level our game in the coming year to bring each and every one of you a more personalized and holistic experience.

FAV

2. Saving Farmland, One Dollar at a Time

Saving farmland has been a mission close to our hearts since we opened our first store on Voerman Road. So much so that we painted a huge mural on the side of the building (thanks Krista Oge-Kober)! Since then, Save Farmland has turned into a legitimate 501(c)3 nonprofit organization spearheaded by Haskill co-owner, Scot Chisholm, and Abundant Montana Executive Director, Robin Kelson. There’s been a ton of momentum recently and even a brand new website explaining their plans! 

Back in 2021 when we painted the mural we also pledged to donate $1 of every sale to the cause… and continue to honor that promise today! So, the whole Haskill Creek team is proud to announce that we (us + you) raised $12,957 this year for Save Farmland!!!

Moving forward we will continue this pledge and also stock even more of those awesome Save Farmland t-shirts (where 100% of the profits go to the cause as well). Thank you to everyone who contributed by shopping at Haskill Creek or buying a shirt this year! ❤️

FAV

downtown

1. Opening Our Downtown Store (finally!)

It was a rare sunny day in May that after two years of construction-based blood, sweat and tears… we officially opened the new Haskill Creek store in downtown Whitefish! Big shoutout to our very first customer Megan Welles!

But let’s back up for a sec. For those of you who have been tracking us for a while now, you remember our OG opening on Voerman Road, complete with a performance by 50 Grand! Back then, Cannabis Counter and Haskill Creek were more intertwined than they are today. And the health and wellness side of the business (what is now Haskill Creek) was very very small. 

Slowly but surely Haskill Creek started to grow a loyal following. The numbers weren’t huge, but we saw signs of what could be. Customers bracing snow storms to make their weekly pilgrimage to the store. Medical practitioners sending their patients to get the best supplements available. And the list goes on… 

Those early signs gave us the confidence to start looking for a more central location downtown. Not only that, to increase the size significantly and to add new dimensions to the retail experience. We’ve over tripled the amount of products we carry, and have some very exciting announcements to come, truly making Haskill Creek your perfect destination for all things health & wellness related! 

From the bottom of our hearts (and our gnome hats), thank you for making 2024 an incredible year for all of us! We’re charging into 2025 with big plans, bigger dreams, and a lot of love for this community. Here’s to more laughs, milestones, and maybe another holiday window win? Stay tuned, Haskill fam. The best is yet to come.

Delia

Meet Delia Buckmaster and Delia Pilates, Whitefish’s go-to studio for strength, flexibility, and expert winter sports conditioning.

Delia Buckmaster is the heart and soul of Delia Pilates here in Whitefish, Montana. Her boutique studio at 505 Railway St. is where strength, flexibility, and good vibes come together. A leader in the Pilates world for over 20 years, Delia’s passion for movement led her to earn top certifications like STOTT Pilates, BASI Pilates, and Balanced Body. Along the way, she became a Balanced Body Master Instructor, a BootyBarre Master Trainer, and even landed features in Pilates Style Magazine and Pilates Anytime.

For long-time locals, you might remember Delia’s first studio, Exhale, which opened back in 2005. Today, Delia Pilates is a welcoming space for private lessons, group reformer classes, and workshops that leave you feeling stronger, taller, and a little more balanced in life. Whether you’re brand new to Pilates or a seasoned pro, Delia’s approachable style keeps you moving in ways that feel good and challenge you just enough.

Can’t make it to the studio? You can also train with Delia from home on Pilates Anytime. Check out her latest recommendations for preparing your body for winter sports and tackling the physical demands of snow season! For a free 30 day trial to Pilates Anytime, click here!

Dry

Montana—Big Sky Country, a place of breathtaking landscapes, rugged adventures, and… incredibly dry air. If you live here, you know the struggle. Montana’s climate is relentless in its assault on your skin, hair, and even your indoor spaces. Compared to the nationwide average humidity of 77%, Montana’s 55% feels like a giant sponge wringing moisture out of every corner of your life.

Speaking of sponges, let’s indulge in a little tale. Imagine a villain, the Dry Air Sponge, hovering over the town of Humidityville, cackling as he zaps every last drop of moisture from the atmosphere. His reign of dryness doesn’t just make life uncomfortable—it’s downright unhealthy. Lips chap, skin cracks, and even plants give up. But the town isn’t defenseless. Enter the Moisture Defenders, a trio of heroes armed with the tools to restore hydration and save the day.

This isn’t just a fun story—it’s a guide to defeating Dry Air Sponge’s grip on your skin, health, and home. With the help of humidifiers, moisturizing skincare products, and smart hydration strategies, you can turn the tide in your favor.

Montana’s Air: A Nationwide Comparison

Montana’s dry air is no ordinary foe. While states like Florida bask in year-round humidity, Montana faces seasonal extremes that make winter air feel particularly parched. It’s not unlike Humidityville under siege from Dry Air Sponge, his arid grip tightening during the colder months.

Why Is Montana’s Air So Dry?

In other words, Montana’s air is the perfect battleground for Dry Air Sponge’s mischief. But before despair sets in, let’s talk about the tools you can use to fight back.

The Dry Air Sponge Effect: What’s Really Happening?

Hold On, Dry Air Isn’t All Bad

Before we dive into the challenges of Montana’s dry air, let’s give credit where credit is due—it’s not all bad news. In fact, Montana’s arid climate comes with a few surprising perks:

While these benefits are worth celebrating, they don’t negate the challenges of living in such a dry environment, an invisible villain with a relentless thirst for moisture.

How the Dry Air Sponge Strikes

Like a sponge that’s been wrung out to the last drop, dry air is desperate to soak up water from any available source—including your body and your home. This insidious process creates a host of challenges:

It’s not just your body, either. Your home feels it, too—cracked furniture, wilting plants, and static electricity running rampant. But don’t worry, help is on the way.

Meet the Moisture Defenders

While Dry Air Sponge may seem unstoppable, a team of moisture-boosting heroes is ready to help. Meet the Moisture Defenders, a trio of solutions designed to restore hydration and balance to every corner of your life. 

1. Canopy Humidifier: The Air Saver

Humidifier

When indoor air feels like a desert, think of the Canopy Humidifier as your first line of defense, a personal rain cloud restoring hydration to your space without the risk of moldy build-up that comes with traditional humidifiers. 

2. H.A. (Hyaluronic Acid): The Skin Scientist

HA

Hyaluronic acid is like your skin’s personal sponge, capable of holding up to 1,000 times its weight in water. Naturally found in your skin, connective tissues, and eyes, it acts as a cushion and lubricant, keeping everything hydrated and resilient. This hero ingredient replenishes what dry air has stolen, drawing in moisture and locking it into your skin. Loved in skincare for its lightweight, non-greasy properties, it plumps your skin, smooths fine lines, and keeps every skin type glowing and hydrated.

3. Dr. Hydrate: The Internal Strategist

Electrolytes

While Canopy and H.A. focus on the air and skin, Dr. Hydrate ensures your body is armed from the inside. Electrolyte drinks are his secret weapon, helping your cells retain water even when the air is conspiring against you.

Practical Tips for Everyday Defense

Even with the Moisture Defenders on your side, you’ll need a battle plan to maintain victory over Montana’s dryness. Here are some additional strategies to keep Dry Air Sponge at bay:

For Your Skin

  1. Layer Your Moisturizers: Use a heavier, fragrance-free moisturizer after applying HA serum to trap hydration. Ingredients like ceramides and glycerin are particularly effective.

  2. Shield Against Windburn: Wear scarves, gloves, and hats during outdoor adventures to protect exposed skin from harsh winds.

  3. Switch to Gentle Products: Avoid harsh soaps or exfoliators that can strip your skin’s natural oils. Instead, opt for hydrating cleansers and barrier-supporting creams.

For Your Home

  1. Seal Your Space: Keep doors and windows tightly closed to prevent dry air from sneaking indoors. Adding weather stripping can help maintain indoor humidity.

  2. Use Humidifiers Strategically: A single Canopy Humidifier in the bedroom can make a world of difference, but placing one in a larger living area during the day adds an extra layer of protection.

  3. Add Natural Humidifiers: Incorporate indoor plants like peace lilies or ferns that release moisture into the air.

For Your Health

  1. Drink Water Regularly: Staying hydrated is a daily effort, especially in a climate as dry as Montana’s.

  2. Use Saline Nasal Sprays: These keep your nasal passages moist, reducing irritation and nosebleeds.

  3. Snack on Hydrating Foods: Incorporate water-rich options like cucumbers, watermelon, and oranges into your diet.

A Hydration Victory: Lessons from the Moisture Defenders

As Dry Air Sponge retreats, defeated by the Moisture Defenders, Montana’s residents can breathe (and hydrate) easier. Their skin glows, their throats feel soothed, and their plants are thriving. The battle isn’t over—Montana’s dryness will always be a challenge—but with a humidifier, hydrating skincare, and smart hydration strategies, you’re well-equipped to win the war.

So, the next time Dry Air Sponge lurks, ready to pounce, remember: your moisture is yours to protect. With the right tools and a little effort, you can keep your skin, home, and health hydrated and happy—even in the driest conditions.

Stay hydrated, friends. 🌧️

Products to Consider: All products shown above in addition to many others can be found at your local Haskill Creek Store. Print this list out and stop on by and our staff will be happy to help you!

Thanksgiving

As an interior designer, you might think I go all out decorating our dining table for every event and holiday—but you’d be surprised! Like any good designer, I’d start with grand intentions of creating a beautiful, seasonal table setting. But soon enough, I’d overanalyze, get paralyzed by choices, and end up setting the table with nothing that excited me. Cue the disappointment! So this year, I decided enough was enough. I pulled together a few core table items that can be easily updated for any holiday or season.

With the holidays quickly approaching, I figured it’s the perfect time to share my list for simple, stylish "Tabletop Essentials," plus tips to make every dining event feel fresh and unique. And, of course, we at Haskill Creek have made it easy for you to create your own dream tablescape!

So, What is a Tablescape?

If you're like me, the word "tablescape" might conjure up images of a craft store explosion—artificial flowers, Hallmark-themed knick-knacks—enough to distract from the people around you and the food! But don't worry, a tablescape doesn’t have to be sensory overload. At its core, a tablescape is a thoughtful arrangement on your dining table to set the mood and highlight the meal. Whether you go all out with holiday decor or keep it sleek with just place settings, it’s about matching the vibe to your taste and the occasion.

Creating Your Tabletop Essentials

Just like a “capsule wardrobe” consists of core items you can mix and match, Tabletop Essentials is broken down into two sections, Core and Accessories. Core items are the basic linens and place settings that can adapt to any event. Accessories can be repeated or new for each season or event. Depending on your table size and guest count, consider having 2-3 extra place settings—perfect for easy replacements if needed.  

Grid

Time to Get Creative

Now that we have a list, it’s time to choose pieces that fit your style! Are you “more is more” or “less is more”? Do you prefer natural tones or bold colors? Look around your home, jot down a few keywords (like "blue, refined, vibrant"), and search online for inspiration (e.g., “Natural Organic Green Tablescape”). Use these ideas to find specific items for your Tabletop Essentials. 

At Haskill Creek, we’ve made it even easier with two versatile tablescape designs that seamlessly transition through all your holiday events. Each item in the Core Essentials section can be mixed and matched season after season, even between the two sets! Accessories like candle holders, vases, and napkin rings are timeless and adaptable for any event. For a special touch, consider seasonal tweaks—add herbs to napkins or swap in fresh flowers. Quirky additions, like corn-on-the-cob candles, can add a unique flair and spark conversation. And remember, Thanksgiving doesn’t have to be all orange and red!

Tablescape

Thanksgiving

Bring these images in, and our staff will be happy to help! As always, we look forward to seeing you at Haskill this holiday season and hopefully for years to come!  

Caldera

Come to Haskill Creek and grab a few (or all!) Caldera Lab products for the men in your life—husband, boyfriend, brother, father, best friend, you name it! I know, I sound like a QVC host, but trust me, these products are worth the hype.

Now, you may have noticed our Men’s section is a bit more compact than other areas in the store. And no, it’s not because we don’t believe men deserve great products! It's simply because finding high-quality men’s skincare that meets our Haskill Clean Standards and actually works is a real challenge. While we stand behind all the products in our men’s section, we think Caldera Lab has really nailed it!  We discovered Caldera Lab nearly a year ago, and after some friendly persistence, they agreed to partner with us! We’re beyond thrilled to bring this effective, ethical, and beautifully crafted skincare line to you.

So What is Caldera Lab?

Caldera Lab, founded in 2018 by Jared Pobre and his wife, Stacy Keibler, in Jackson Hole, Wyoming, addresses the need for straightforward, high-quality men's skincare. Their commitment to community and environmental responsibility is evident through multiple certifications:

Additionally, Caldera Lab subjects all products to rigorous third-party testing, with results accessible online, underscoring their transparency and commitment to quality.

Ingredients

Caldera Lab is renowned for its innovative, scientifically-crafted skincare. Their non toxic, botanical ingredients are clinically proven, 100% fair trade, wild-harvested from the Wyoming mountains, or organic, and sourced from the most potent varieties worldwide. They've developed the trademarked Wild Antioxidant Complex™, a super potent botanical concentrate that's essential to their skincare line. In an effort to keep this post somewhat short, you can read more about the science behind their products  here. It is impressive! 

Best of all, Caldera Lab's products aren't overloaded with fragrances like so many men's skincare lines. I’m not sure who decided men’s skincare needs to smell like Axe body spray, but thankfully, Caldera Lab took a different approach! Their products are lightly scented, if not nearly unscented. 

Regimens 

Now that you are ready to get started, where do you begin? Caldera Lab knows men want a quick, no-fuss skincare routine, and their streamlined product line makes it easy. With just six facial products, two for shaving/beard care, and one body soap, they’ve created an effective, minimal regimen. Each product works for all skin types—from sensitive and acne-prone to mature skin.

The Products:

Caldera-

The Regimen (Baseline System)

Their suggested starter kit, “The Regimen,” includes The Clean Slate, The Base Layer, and The Good. We have included “Add-On” products, for when you are ready to advance your routine.

Morning Routine-

  1. Cleanse: Use 1-2 pumps of The Clean Slate.

  2. Moisturize: Apply a dime-sized amount of The Base Layer all over your face and neck

  3. Add-On: Gently pat The Eyecon around each eye.

  4. Add-On: Apply 1-2 pumps of The Face SPF.  While this is an add on, it is highly recommended that you use an SPF year round. 

Evening Routine-

  1. Cleanse: Use 1-2 pumps of The Clean Slate.

  2. Serum: Apply 4-12 drops of The Good, adjusting based on your skin’s needs (10-12 for for oily skin, 4-6 for dry skin)

  3. Add-On: Gently pat 1-2 pumps of The Eyecon around each eye.

Want to include The Deep mask? Use 1-2 times per week, morning or night.  Apply it to your face (avoiding the eye area) between steps 1 & 2, leave on for 15-20 minutes, then gently remove with a warm cloth.  Scot swears by this product!

With all that said, stop by Haskill Creek to pick up your new Caldera Lab skincare routine, or give it this holiday season to the man in your life who’s ready to take his skincare to the next level!

Halloween

Halloween in Whitefish isn’t just a holiday—it’s a full-on celebration of creativity for both kids and adults alike.  From spectacularly creative costumes to streets that go above and beyond to give their trick or treaters the ultimate Halloween experience, it is really a holiday not to be missed.  Here we wanted to share our plans for a complete night of Halloween fun with our kids as well as some fun festivities happening around town. 

Halloween Night Basics

If you are new to town and want a no-brainer guide to making sure your kids don’t feel like they missed a thing on Halloween night, we have you covered. In Whitefish trick-or-treating happens on Halloween night itself, so after a big day at school, there’s even more fun to be had.

Tips:
– Bring extra snacks, layers, and warm drinks
– Even though our kids aren’t little, we still like to bring a wagon for any younger kids to ride in, or to store costume pieces that get abandoned, or bags of candy!

Schedule:

3:30 PM: Head home from school and get kids (and yourself) ready for an evening of fun!

4:30 PM: We usually try to head to Central Ave by 4:30 so that kids can walk to all of the businesses downtown that are handing out candy. Don’t forget to stop at the Stumptown Art Studio, where they always have a fun “haunted house,” right downtown.

*New this year: Be sure to stop for a photo op in front of Haskill Creek! We’re hanging a big Halloween banner that should make for a fun picture with the kids.*

Depending on the weather, you may want to stop and grab a hot drink from Montana Coffee traders while you’re out on Central Ave–good for keeping fingers and bodies warm!

5:30 PM: We like to stop and fuel up with fries and chicken strips at either the Great Northern Bar or Bulldog Saloon. It’s a good chance to make sure kids are eating something other than candy, adjust costumes and warm up, and let’s be honest, enjoy an adult beverage before hitting the neighborhoods.

6:30 PM: Next, head from downtown Whitefish just a few blocks East to Columbia Ave. That’s where the fun really begins! We walk as far as our kids want to go up and down both Columbia and Somers, and see lots of friends on the way!

Bonus: If you’re not tired yet, be sure to stop over by Riverside Park and visit the big skeletons near the river.

Family Fun Spooktacular Events:

Oct 11th – 26th / Clydesdale Outpost's Haunted Hayride:  Embark on a haunted hayride through a circus abandoned decades ago on the outskirts of Whitefish. If you missed the first 4 events, make sure you get to the last two this Friday and Saturday!  

Oct 30 & 31st / Whitefish Theater Company Haunted House Experience: An Interactive Walkthrough Experience! Designed by Rachel Naber Burke, complete with witches, grim reapers and more, this all ages haunted house is sure to be a frightfully fun time for all!

Oct 31st / Downtown Whitefish Halloween Costume Contest: Historians have said the annual Whitefish Halloween costume contest originally started in the 1990’s and is back this year with plans to be an over the top costume viewing, bar-hopping event not to be missed. 

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